Phonefinder increased conversions by 9%

Phonefinder, a popular mobile comparison website with thousands of daily users, faced a critical challenge impacting their business.

South Africa

Comparison site

2013

Understanding the importance of site speed

Background

Phonefinder, a popular mobile comparison website with thousands of daily users, faced a critical challenge impacting their business. They realized that site speed was a significant factor in user drop-offs, affecting their customer experience and overall engagement. Recognizing the need for a solution, Phonefinder embarked on a journey to enhance their website performance to retain users and increase conversions.

AB Test to prove ROI

Enter Fudge

Phonefinder started a 14-day trial to test Fudge's impact on their site. This trial period included an A/B test, a crucial feature that enabled Phonefinder to measure the tangible improvements Fudge could offer. The most significant impact came from Fudge's AI pre-fetching feature. This predicts the most likely next page to be visited and starts loading assets in the background ensuring an instant page load. Within 48 hours, they started seeing significant improvement across all their core web vitals.

Ongoing Value

Results

With Fudge's implementation, Phonefinder witnessed over a 30% improvement in key performance metrics such as Largest Contentful Paint (LCP), Input Delay (INP), and First Input Delay (FID). This substantial enhancement in site speed directly translated into a 9% increase in revenue. Fudge's ongoing commitment to optimize Phonefinder's website continuously, regardless of any changes, has established a lasting partnership focused on maintaining high site performance and customer satisfaction.

FAQs

Reach out to us if you have any further questions.

Which pricing plan is right for me?

We recommend selecting a pricing plan based on your site's traffic. User sessions < 100k = Pro, 100k < user sessions < 500k = Business, >500k user sessions = Enterprise.

Do you include a trial?

Yes, all plans include a 14-day free trial.

Does Fudge work on all sites?

Yes, Fudge works with any technology stack.

How long does it take to get setup?

It takes less than 5 minutes. You only need to make a DNS change and we take care of the rest.

Drive more revenue, faster

Schedule a call for a personalized demo showing what you can expect with Fudge.